Certifications & Standards
Clean Beauty Certifications & Standards
At J. Elle Innovations, we take clean beauty seriously. As a trusted clean beauty manufacturer for entrepreneurs, we formulate products that meet some of the most recognized clean beauty standards in the industry. Whether you're launching a new line or expanding an existing one, we provide the expertise, documentation, and verification needed to align your brand with the clean beauty movement.
Certified Clean, Certified Safe
Our formulations are designed to meet the requirements of leading clean beauty retailers and certification bodies. While we ensure compliance with these standards, some organizations may require additional testing before final certification. Our custom beauty product development process involves providing the necessary formulation transparency and documentation to support your certification process.
Industry-Recognized Clean Beauty Standards
We formulate products to align with the following clean beauty certifications and standards:
Clean at Sephora – Meets Sephora’s strict ingredient guidelines for non-toxic, high-performance beauty.
Credo Clean Standard – Exceeds the industry benchmark for clean beauty, with strict ingredient sourcing and transparency requirements.
Ulta Made Without List – Free from ingredients banned by Ulta’s clean beauty initiative.
Leaping Bunny Certified – Verifies that no animal testing occurs at any stage of production.
EWG Verified – Recognized by the Environmental Working Group for health-conscious, non-toxic formulations.
Vegan Certified – Free from animal-derived ingredients or by-products.
Cruelty-Free – Never tested on animals, aligning with ethical beauty standards.
Dermatologist Approved – Formulated to be gentle and safe for all skin types.
Where You’ll Find Our Clients
Products we manufacture can be found in Sephora, Bergdorf Goodman, Anthropologie, Amazon, and Erewhon, as well as in top beauty publications like Allure Best of Beauty, Vogue, Harper’s Bazaar, Vanity Fair, Glamour, Marie Claire, and W Magazine.
How Certification Works
Step 1: Choose Your Clean Standard
Decide which certifications best align with your brand values and target retailers.
Step 2: We Formulate to Meet Standards
Our lab ensures your products comply with the necessary clean beauty requirements.
Step 3: Documentation & Verification
We provide the required paperwork and formulation transparency for your certification process.
Step 4: Final Certification By You
While we create compliant products, certification must be obtained directly through the certifying organization. Additional testing may be required based on their guidelines.
Setting the Standard for Clean Beauty
We go beyond industry requirements with our Clean + Green (G&C) standard, which eliminates:
✔ Drying alcohols
✔ Petroleum derivatives
✔ Animal products & by-products
✔ Synthetic fragrances
✔ Silicones
✔ Mica (to support ethical sourcing)
Contact Our Cosmetic Product Development Team
At J. Elle Innovations, we don’t just follow clean beauty trends — we set them. Let’s create something truly clean together.