Clean Beauty
Custom Formulation & Private Label for Clean Beauty Brands
We Formulate. You Certify.
High-Quality Private Label Products
The clean beauty revolution is here, and there’s no reason your brand shouldn’t be part of it! Whether you’re launching a private label skincare line or developing a custom formulation, J. Elle Innovations ensures your products meet the strictest clean beauty standards — so you can focus on building your brand with confidence. Learn more about how our private label cosmetics suppliers can help you!
What Does "Clean" Mean?
"Clean beauty" is more than just a buzzword — it’s a commitment to transparency, safety, and sustainability. Every product we create due the custom beauty product development process is free from animal products, petroleum derivatives, and over 2,000+ restricted ingredients that don’t belong in beauty. We manufacture products that align with leading clean beauty certifications, including:
✔ Clean at Sephora – Free from over 50+ banned ingredients, including parabens, phthalates, and sulfates.
✔ Ulta Beauty "Made Without" List – No parabens, formaldehyde, coal tar, and over 130 other restricted ingredients.
✔ Credo Clean Standard – No known toxins, full ingredient transparency, and ethical sourcing.
✔ Whole Foods Clean List – Adheres to Whole Foods' high safety and sustainability standards.
✔ EWG Verified – Formulated without harmful chemicals, following strict health and environmental criteria.
✔ Leaping Bunny & PETA Cruelty-Free – Certified no animal testing at any stage of production.
✔ Vegan – No animal-derived ingredients or byproducts.
✔ Dermatologist Approved – Clinical testing available to validate skin safety and efficacy.
Private Label vs. Custom Formulation: What’s Right for You?
We offer two paths to clean beauty success:
Private Label
✔ Ready-made formulas that meet clean beauty standards
✔ Faster time to market & lower upfront costs
✔ You focus on branding; we handle the formulation
Custom Formulation
✔ Your exclusive proprietary formula, owned by you
✔ Full creative control over ingredients, texture, and performance
✔ Longer development process but tailored to your vision
Certifying Your Product
Our private label makeup manufacturers will formulate your product to meet any clean standard and provide written verification for your certifying agency of choice. However, as the brand owner, you are responsible for obtaining certification from the agency. Some certifications may require additional testing, and we’re here to guide you through the process.
Find our clients in: Sephora, Bergdorf Goodman, Anthropologie, Amazon, Erewhon, Allure Best of Beauty, Vogue, Harper’s Bazaar, Vanity Fair, Glamour, Marie Claire, W Magazine
Why Work With Us?
✔ Flexible, scalable manufacturing – Whether you're launching or scaling, we adapt to your needs.
✔ Women-owned, USA-based lab – Led by experts in clean beauty innovation.
✔ Sustainable, conscious sourcing – Ethical ingredient selection for a healthier planet.
✔ Authentic, transparent communication – Personalized attention every step of the way.
Ready to bring your clean beauty vision to life?
Let’s make it happen — contact us today!